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Viral Victims

doritosironchef.jpgHere's an interesting piece of viral marketing: on the Food Network's site, there's a page dedicated to recipes from a "dress rehearsal" of Iron Chef America, where the "stand in" Iron Chefs use Doritos as the secret ingredient. Of course, they commit to the challenge as diligently as Bobby, Mario and the rest of the gang do when presented with actual fine ingredients, and there's photo evidence to prove it.

Pretty sneaky, Doritos... >>

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