Now entering test markets in the Midwest and Southeast is a new ketchup packet from Heinz, the "Dip & Squeeze," a standup response to customers' complaints about the last forty years of that little single-serving tube-type ketchup. The best part of Newser's story? "The company bought its design team a used minivan two years ago to test if their ideas really worked while eating on the road." Somebody call Mia Wallace. [Newser]
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