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Cheapening the Brand

2010_05_top-chef-u.jpgNot content to make buckets on money off of the rabidly popular reality show Top Chef, its spinoffs Top Chef Masters and Top Chef Just Desserts, and all kinds of merchandizing deals, the big wigs behind the TC juggernaut have a new idea: Top Chef University. Yes, now you too, home viewer, can cook like a Top Cheffer by taking a $200 online culinary course to become 'Top Chef Certified.' [Eater National]