As part of a grab to go viral with an old concept, Old Spice is having its famous Old Spice Guy dole out "virtual gifts" from now until Christmas. One of said recipients happens to be the proprietors of NW 23rd cart PBJ's Grilled, who are now the proud owners of their very own commercial starring the Old Spice guy. Sample line: "Give this adorable recently orphaned sandwich a home inside your loving mouth." [YouTube via WWeek]
