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Why Wine Pairings?

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Over 60% of wine is consumed without food, so why are we obsessed with wine and food pairings? Wine blogger Alder Yarrow, who believes the practice is "unhealthy, not to mention fruitless," writes: "I can only barely imagine what might happen if wine writing and the attentions of wine lovers actually matched their real behavior...Would wine drinkers feel free to not only drink whatever they like, but to explore and experiment in their wine choices without fear of doing something wrong?" [Vinography via -E-]

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