Remember that dude who made his Starbucks card available to the public as a social experiment so anyone can use it to buy coffee or, inversely, put money on it? People have been referring to this endeavor as a "viral marketing campaign" because the card's creator, Jonathan Stark, works for a mobile computing company that has done work with Starbucks. Stark hit up Facebook to deny the claim: "The Jonathan's Card experiment was completely my idea, Starbucks had absolutely nothing to do with it, and until recently, I was scared to death that Starbucks might sue the crap out of me." [Coffee Strategies, Facebook via -E-]
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