Brasserie Montmarte Plays Hide & Seek With "Folie du Mardi"

What restaurants will do to lure folks in on a slow night. Take, for example, The Brasserie Montmartre's September enticement, "Folie du Mardi," described as a "Willy Wonka-esque promotion challenging diners with a little treasure hunt." Featuring ZOMG technology:

Each Tuesday from 2pm to close, the Brasserie will hide stickers with small pictorial bar codes called QR (quick read) codes on menus, fry cones, cocktail napkins, or any place inside the restaurant. Any smart phone installed with a free QR code reader app can scan the code and instantly log on to a web page notifying the guest if they have won. Some nights, diners might win two twenty-five dollar gift cards, and on others, a free dinner, or even a $100 gift card. But fair warning, there are "dommage" codes hidden as well, linking guests to information about enticing upcoming Brasserie events... Modern technology never tasted so good."

This begs the question: does the Brasserie really think that diners won't tear the posh French bistro apart in search of the elusive "golden ticket"? Sacre bleu, maybe it's time to bring back the magician.
· Brasserie Montmartre [Official site]
· All Previous Brasserie Montmartre Coverage [Eater PDX]

Image of Brasserie Montmartre courtesy Facebook