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Portland's Beer Economy

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Yes, the beer's great, but what about Portland's economy invites such a robust artisan brewing scene? In addition to ripe resources and a shared tradition of beer appreciation, Entreprenuer suggests that even though the rest of Oregon's economy is crap, locals love little luxuries like beer. "Portlanders are willing to drive an old beat-up Toyota as long as they can get a good cup of coffee," says economist Charles Heying. "They're into spending money on things that are life enhancing rather than status enhancing." Truths. [Entreprenuer]

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