WWeek heads to New York for this week's cover story, dropping in on Pok Pok's Andy Ricker to see if (and how) a one-man empire can stretch to two coasts. Among Ricker's dreams for expansion: A retail shop selling Thai ingredients and a Shake Shack-like takeover of NYC. "You could potentially open [Pok Pok Wing branches] all over the city... You could have a central commissary that functions as a particle accelerator. This place on the Lower East Side is totally a science experiment." [WW]
