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Hop Devils

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In this week's cover story, WWeek explores the "new era of Oregon hops" currently being fostered in the Willamette Valley, thanks in large part to Indie Hops, a "hop brokerage" that connects hop farmers to local craft brewers. "Oregon researchers are exploring a Willy Wonkaesque assortment of exciting new hops that taste strongly of coconut, blueberry and garlic. With help from scientists and brewers, [farmer Gayle] Goschie and [Indie Hops CEO Jim] Solberg could create the beer of the future that shames the suds you're drinking now." [WW]

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