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Watch PMC Founder Camas Davis' Wüsthof 'Portrait'

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As the Oregonian previously reported, Portland Meat Collective founder Camas Davis (a former Portland Monthly food critic) is the one of the butchers featured in a new ad campaign for schmancy knife manufacturer Wüsthof — and the new spokeswoman does more than hold up a cleaver for photo shoots. In the multimedia campaign, Davis has been dubbed the "Poet" of butchery, complete with a how-to video for butchering chicken and a dreamy "portrait" video that's heavy on Oregon mist, whole-hog butchery, schmancy knives, and oh hey, Powell's.

· Wüsthof defining the Edgë [Official site]
· All Previous Portland Meat Collective Coverage [Eater PDX]