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Beer's Millennial Branding


Over at Eater National, wine editor Talia Baiocchi explores whether or not breweries are using similar tactics as wineries to attract younger drinkers. Because millennials are attracted to small-batch, craft brewing, companies like Anheuser-Busch are launching series of "small batch" beers — "and tying them to zip codes around the country in an effort to appear small and local." [-EN-]