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Beer's Millennial Branding

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Over at Eater National, wine editor Talia Baiocchi explores whether or not breweries are using similar tactics as wineries to attract younger drinkers. Because millennials are attracted to small-batch, craft brewing, companies like Anheuser-Busch are launching series of "small batch" beers — "and tying them to zip codes around the country in an effort to appear small and local." [-EN-]