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Receiptrocity

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Local chain Burgerville has been experimenting with a Nutricate receipt program that informs diners about the menu choices they'd just made, and according to a recent study, the calorie-shaming receipts do have an effect. Data culled from Burgerville showed that the Nutricate receipts "significantly changed people's choices" when it came to what they ordered." [Businessweek via -EN-]

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