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Portland, the Brand

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Are PDX's 15 minutes of fame about to run out? The Portland Tribune looks at the creation of the "Portland brand," which "started with a quiet but very intentional" public relations push of local food and wine industries. Says food-industry consultant Lisa Donoughe: "Now there's one idea of what Brand Portland is, and if you're outside that core brand, if you don't have tattoos and you're not a small restaurant and aren't part of that particular element in food and beverage, it's not easy to convey how you are part of Portland." [Tribune]