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Magic's in the Hole

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voodooillo150ww.jpgIn a WWeek cover story, a former employee recounts his three-month stint behind the counter at the iconic Voodoo Doughnut, revealing that despite the lighthearted mood, "Voodoo is perhaps the most ruthlessly efficient business in Portland." Head over for the "hole" story, which reveals cashier's expected productivity numbers ($1,000 in a four-hour shift) and this very helpful pro tip: "If you want the freshest doughnut at 9a.m., get something that's on brown paper. If you want the freshest doughnut at 9p.m., get something on white paper." [WW]