Next Monday, Lovejoy Bakers will open its third location at 33 NW 23rd Pl., replacing the short-lived fresh-pasta spot, Sorellina. Along with its breads and gooey pecan brioche, Lovejoy will expand its breakfast and lunch menus, and it's also launching a brunch, with decadent sweet and savory dishes that aptly involve Lovejoy's pastries and breads.
The Cinnamon Challah French Toast, for instance, is made from freshly baked Lovejoy challah, and the Croque Monsieur is made with house-baked brioche toast. The Uptown location is the first location to have a deep fryer, and for lunch, executive chef J. J. Harris now serves Lovejoy Fried Potatoes (a riff on patatas bravas) and fried chicken.
Owned by Marc and Tracy Frankel (Pizzicato), the new Lovejoy Bakers Uptown is sizable (2300 square feet), capable of seating 60 inside, and 20 to 25 outside. It has booths, vintage tile, a long counter for displaying daily baked pastries, and tabletops made from old bowling alley lanes. For those on the go, there's a cafe area at the front of the restaurant that seats around 10. You'll have to order from the counter mornings, but you'll find full table service during brunch and lunch.
Lovejoy Uptown is also getting boozy, with beer, wine, and cocktails available (psst: if you like wine, visit sooner than later: Sorellina's leftover wines are going for a good price until they're gone).
Lovejoy Bakers Uptown will open this Monday, March 14, and it will be open daily from 7 a.m. to 5 p.m. Brunch is served weekends from 7 a.m. to 3 p.m., and lunch kicks off daily at 11 a.m. The restaurant will hold an evening happy hour, too (yep—it involves desserts), with its pastry counter staying open the entire day through 5 p.m.