On July 14, Oregon will become one of the first states home to the new budget-friendly Whole Foods Market concept, 365 by Whole Foods—aka, the Whole Foods for those who take prices into consideration. It's opening in Lake Oswego, and it's bringing two local vegan and vegetarian restaurants with it: Canteen, the cafeteria-inspired fresh juice, smoothie, and bowls restaurant for the working vegan, and Next Level Burger, the Bend-based vegan burger mini-franchise with an eye for plant-based guilty pleasure substitutes.
Whole Food's decision to open its budget-friendly concept in one of the wealthiest areas around Portland confounded some, but perhaps its decision to feature two vegan restaurants should equally raise eyebrows: It shows the Portland vegan community continuing to gain a foothold in a famously meat-loving town.
Canteen and Next Level Burger both tell Eater they will offer mostly familiar menu items, with some new. "The menu will be nearly identical to our Hawthorne location," says Next Level Burger-owner Matthew de Gruyter, "but we will roll out Next Level Burger's 3.0 menu before then, with more burgers, shakes, and fries options." As part of the update, you'll also get a new Next Level Signature Burger.
Brian Heck, who heads Canteen, says his menu will focus on juices and smoothies, with some light dishes. "We will also be doing our walnut taco salad, cashew cream parfait, oatmeal, and sunrise bowl," he says. One or two new dishes may make the menu, as well.
Both Canteen and Next Level Burger intend to open along with the new 365 by Whole Foods Market on July 14. They'll be located in the former Albertsons location in the Oswego Village retail center at 101 S State St.