For the past 31 years, Portland bars and restaurants have somehow existed without advertising happy hour, but all that changed today, when state liquor regulators updated the law. Bars and restaurants in Oregon can begin advertising happy hour discounts starting July 1.
The new OLCC (Oregon Liquor Control Commission) guidelines are not yet published on the website. Currently, the website reads:
Effective July 1, 2017, the Advertising Restrictions rule, has been amended removing the prohibition on advertising price reductions for alcohol sold for on-premises consumption, also known has “happy hour” advertising.
This rule does, however, maintain the prohibitions on advertising that encourage or promote excessive or rapid consumption.
There’s little doubt the world of discounted food and drink is about to get a lot more interesting in Portland. Feel free to pitch happy hour ad ideas in true Portland style in the comments below.