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Voodoo Doughnut Enters Partnership With San Francisco's Fundamental Capital

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The details haven’t been disclosed, but something’s definitely up

Voodoo Doughnuts
Flickr/Holly Hayes

San Francisco-based private equity firm Fundamental Capital has purchased a sizable share of Portland’s Voodoo Doughnut, the doughnut shop and tourist attraction famous for its funky creations, whether fried dough topped with bacon or a David Bowie tribute doughnut, the PBJ reports. The exact details around the deal haven’t been released. Here’s what’s known:

  • Voodoo Doughnut owners Kenneth Pogson and Tres Shannon tell PBJ they “retain significant ownership and influence in the company.”
  • Pogson and Shannon do not expect any major changes to Voodoo’s Portland locations.
  • Fundamental Capital’s Kevin Keenley and Rich McNally have joined the Voodoo Doughnut board.
  • The focus for the acquisition appears to be on a more aggressive expansion of the doughnut franchise across the country.
  • Pogson also says the new investment will improve job security for his employees.
  • Portland's Meriwether Group helped to arrange the partnership, and founder and CEO David Howitt says Pogson and Shannon will continue to oversee the daily operations at Voodoo Doughnut.

Voodoo Doughnut

22 Southwest 3rd Avenue, , OR 97204 (503) 241-4704 Visit Website