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A New Customizable Dessert Bar Is Coming to North Williams

Memoz lets guests mix everything from jalapenos to Hot Tamales into brownies, cookies, and crumb cakes

The Southeast brownie topped with Baked Alaska
Brooke Jackson-Glidden/EPDX
Brooke Jackson-Glidden is the editor of Eater Portland.

Thai chile brownies, crumb cakes with caramel and fresh corn, and personal parmesan pull-aparts are coming to a new North Williams pastry bar. Memoz, a new build-your-own pastry shop on the corner of Fremont and Williams, lets customers design their own pastries, with several vegan, gluten-free, and kid-friendly desserts.

Walking into Memoz, customers choose between a selection of $4 cookies or $6.50 pastries, from gluten-free peanut butter oat cookies to vegan crumb cake. Then, customers walk down a line of various free add-ins — anyone can add two tablespoons’ worth of mix-ins, whether it’s peanut butter chips, candies like Sour Patch Kids, fruits like cherries or pears, or savory add-ins like Thai chiles, blue cheese, or smoked salt. There are more than 40 different additions, so those daunted by the possible combinations can choose from a list of pre-designed combinations — for instance, the Southeast comes with coconut, lemongrass, peanut butter chips, and Thai chiles, and can work in any number of the bases. For those feeling particularly extra, Memoz offers a few finishes for an additional price, like a Baked Alaska topping with ice cream and meringue.

Memoz comes from husband-wife team Aaron Allina and Julie Allina; he grew up in Seattle’s restaurant world, where his grandparents owned and worked in restaurants. “We have two daughters, and we often want to take them out for a special treat. But it was always froyo because there was nothing else,” Aaron Allina says. After doing some research, they discovered a way to create pre-set dessert doughs that could bake in around two minutes, ideal for a fast-casual format. The two hired Erica Stephensen, a Moonstruck Chocolate alum, to design the desserts and flavor combinations, including a silky dairy-free drinking chocolate made with oat milk.

The 28-seat cafe is designed for family outings, with board games available for folks eating in, and beer and wine for parents who maybe just need a minute to relax, okay? Non-drinkers can get a quick fix with nitro cold brew and chai, well-matched with a chipotle-almond brownie. Memoz opens April 22 at 3494 N Williams Avenue.

Memoz [Official]
Memoz [Facebook]


3494 N. Williams Avenue, Portland, OR Visit Website